Bel Canada Group announces that it launched Babybel Plant-Based in Canadian retail stores this week. A dairy-free version of the company’s famous snack cheese, this first product is part of Bel’s strategy to become a global leader in cheese alternatives and to have half of its offerings plant-based by 2030. .
“The mission of the Bel Group is to offer healthy and responsible food for all”
Babybel Plant-Based, which launched in the US and UK earlier this year, is designed to look and taste like the company’s popular Mini Babybel Cheese Wheels. Made from coconut oil, wax-coated green cheeses deliver mozzarella flavor while being a source of lactose-free calcium and B12. The company says Babybel Plant-Based joins its other dairy-free offerings, Nurishh and Boursin, already in Canadian retail.
“We are always attentive to the needs and expectations of consumers,” declared Marie–Ève Robert, Vice-President Marketing, Groupe Bel Canada. “It’s at the heart of our innovation strategy. With this in mind, we are continuing our sustainable strategy with the launch of Babybel Plant-Based, a plant-based product certified dairy-free and GMO-free. Our goal is to offer the same unique experience that we know from Babybel, but in a vegetable version.
Top of the category
Bel Canada is actively diversifying its portfolio to include more plant-based products. Seeing that 52% of Canadians now consume plant-based foods or are trying to add more plant-based foods to their diet, Bel Group says it aspires to lead the still-nascent dairy-free cheese category. by developing better products that meet taste expectations. .
In July, parent company Bel Group announced a strategic partnership with fermentation startup Superbrewed Food to develop a line of cheeses, both dairy and plant-based, using Superbrewed’s postbiotic cultured protein.
Recognizing the role food systems play in sustainability and climate change, Bel Canada intends to balance its portfolio to include 50% dairy and 50% fruit and plant based products. 2030.
dairy supplement
“The Bel Group’s mission is to provide healthy and responsible food for everyone,” says Cristine Laforest, General Manager of Bel Canada Group. “Knowing that plant-based products are part of the solution to growing environmental challenges, we need to adapt our approach to nutrition. The Bel Group’s mission is therefore to offer a more balanced product offer by 2030, with 50% dairy products and 50% fruit and plant-based products.