Burger King expands pop-up plant-based business in Central America

Burger King continues efforts to address meatless diets globally by opening new pop-up restaurant in Costa Rica

ZUG, Switzerland. August 2022 – Burger King®, a longtime leader in fast food innovation, continues to expand a series of well-received plant-based pop-up restaurants in Latin America and the Caribbean (LAC) with a new location. Burger King® San Pedro opens August 25 in San Jose, Costa Rica.

Costa Rica is one of the best performing vegetable markets in Latin America and the Caribbean for Burger King®, based on Veggie Whopper sales at company outlets. The San Jose pop-up follows the brand’s recent launch of its first LAC pop-up in Santiago, Chile, as well as its new 100% vegan pop-up in Vienna, Austria. The San Jose pop-up menu will include Veggie Nuggets, Veggie Whopper® and Veggie King, a plant-only menu while maintaining the same Burger King flavor we all know.

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The new Burger King® brand plant-based pop-up restaurants will launch in partnership with The Vegetarian Butcher, one of the world’s leading plant-based meat brands.

“The opening of the Veggie Restaurant in Costa Rica is the perfect way to celebrate our three-year partnership with Burger King. With products for all meat lovers, from vegetarians to carnivores,” adds Hugo Verkuil, CEO of The Vegetarian Butcher.

QSR’s global channel has taken note of changing attitudes towards meat and its alternatives. With the plant-based meat market exploding, many customers, even those who don’t follow a vegan lifestyle, are looking for other options with plant-based protein.

Burger King® has established itself as a leader in providing plant-based alternatives worldwide, offering plant-based items like the Cajun Veggie King and Vegan Nuggets at previous trial outlets in Vienna, Basel or Geneva.

“We recognize the changing needs of our customers and our planet,” said Sabrina Ferretti, vice president, international marketing manager, Burger King. “Our goal is to offer the widest possible variety of meatless meals to the widest possible demographic crossroads. We want all of our customers to find something that fits their dietary desires, without sacrificing the great Burger King® taste they’ve come to know and love. Burger King® has introduced plant-based burgers to 70 countries and the ultimate goal is to bring plant-based options to our restaurants around the world.

About Burger KingⓇ

Founded in 1954, the Burger King® brand is a global chain of hamburger fast food restaurants known for food quality and value because it’s the only place customers can get the iconic grilled Whopper® sandwich. flame. The Burger King® system operates more than 18,700 locations in more than 100 countries and U.S. territories. Nearly 100% of Burger King® restaurants are owned and operated by independent franchisees, many of whom are family businesses that have been in business for decades. To learn more about the Burger King® brand, visit www.bk.com.